It is easy to see that digital signage has gone mainstream. The market is growing by over 35 percent and industry experts expect more than 22 million digital signs to be deployed by 2015. That’s one digital display installed every 3.5 seconds.
The growth of digital signage is no surprise considering the many benefits it delivers. Can you guess how much digital advertising was sold in 2011?
So, what are the drivers behind the growth in digital signage? Here are two contributing factors:
1. It has never been more affordable.
Prices of LCD displays — even larger flat screens and videowalls — have come down dramatically. It has never been more affordable to deploy digital signage.
2. Displays have never been easier to install.
Displays are getting lighter, thanks to advances in edge-lit LED technology. Mounting options have been simplified through VESA standards or purpose-design mounts from some display manufacturers. Plus, embedded media players, which available in a growing number of displays, make installation less complex.